If you want to find law firm leads from Google Maps, the fastest method is to search by practice area and city inside Google Maps, then pull the business name, phone number, website, and address for every result — instead of copying each listing by hand, a tool built for this (like TheMapLeads) can extract the whole list in minutes and hand you verified contact data ready for outreach.
That's the short answer. Here's the full process, in order, with the settings that actually matter.
Why Google Maps Works for Law Firm Prospecting
Law firms almost always have a Google Business Profile, because local search is how most people find a lawyer near them. That means Google Maps already contains:
Firm name and practice area (family law, personal injury, immigration, criminal defense, etc.)
Address and service area
Phone number
Website link
Review count and rating
This is structured, current data — not a scraped guess. For anyone doing legal industry outreach, that's a stronger starting point than a generic email list, because every lead is an active, locally operating firm.
Step 1: Search by Practice Area and City, Not Just "Law Firm"
Searching "law firm" alone returns a mixed bag. Be specific. Search terms like:
Narrowing by practice area and location improves lead quality because you're matching your outreach to the exact type of firm you want to pitch — a bookkeeping service pitching personal injury firms shouldn't be contacting real estate attorneys.
Step 2: Pull the Data Instead of Copy-Pasting It
Manually copying 40 law firm listings from Google Maps takes hours and produces messy data. This is the step where a dedicated extraction tool changes the workflow.
With TheMapLeads, you enter the business category (e.g., "personal injury lawyer") and the location, hit search, and it returns every matching business on Google Maps along with the available contact info — name, phone, website, and more. No manual copying, no browser tab-switching.
From there you can export the results (SVG or saved list) so the list lives in your dashboard instead of a scattered spreadsheet.
Step 3: Get Decision-Maker Emails from LinkedIn
Google Maps often won't give you a direct email — just a general firm number or a "contact us" page. To get an actual decision-maker's email, LinkedIn is the better source, and this is where a browser extension helps.
Here's the process:
Install the MapLeads – LinkedIn Email Finder extension from the Chrome Web Store.
Connect your LinkedIn account and add your API key.
The extension now appears directly on LinkedIn profiles.
Search for the attorney or firm you found on Google Maps, and the extension surfaces the email — individually or in bulk.
Save or download the results.
This turns a Google Maps listing (firm name + phone) into a real, targetable contact (name + verified email).
Step 4: Send Outreach and Track Responses
Once emails are saved, you don't need a separate email tool. From the campaigns dashboard, you can send bulk outreach with AI-generated messages and track opens, replies, and results in one place.
A few things that improve response rates for law firm outreach specifically:
| Do |
Avoid |
| Reference the firm's actual practice area |
Generic "Dear Law Firm" openers |
| Mention their city or service area |
Sending the same email to every practice type |
| Keep the first email under 100 words |
Long pitches before any reply |
| Follow up once, 3–5 days later |
More than 2 follow-ups without a reply |
Common Mistakes to Avoid
Searching too broadly. "Lawyer" pulls in every specialty; narrow by practice area first.
Skipping the review count. Firms with very few reviews may be new or less active — worth a second look before prioritizing them.
Relying only on the firm's general phone line. Decision-makers rarely answer cold calls to a general number; email via LinkedIn tends to reach the actual attorney or office manager.
Not exporting your list. If you don't save the data, you're repeating the same Google Maps search next week.
What to Expect in Real Life
A single city + practice area search typically returns anywhere from 15 to 100+ law firms, depending on the market size. Not every listing will have a public email, which is exactly why pairing Google Maps data with the LinkedIn extension matters — one gives you the firm, the other gives you the person.
For a broader look at sourcing local leads beyond law firms, see how to find local business leads for free or the deeper breakdown on B2B lead generation with Google Maps.
